Key Accounts Manager

Grow the Badger State brand in Southern Wisconsin

About Badger State Brewing Company

Independent and family owned beverage company located in Green Bay, Wisconsin. Searching for the best people to help us bring people together over beer.

Description

Get to Know Us

Badger State Brewing was built in Wisconsin with a simple belief: when you take pride in where you’re from, the work feels better. Founded in 2013 by Green Bay residents Andrew Fabry and Sam Yanda, what started as a local brewery has grown into a craft beverage company rooted in community, creativity, and doing things the right way.

We believe great beer (and great workplaces) come from people who care deeply about their craft, their teammates, and the communities they serve. That means showing up curious, pushing for better ideas, and respecting different perspectives— an experience that makes us stronger.

We’re not interested in standing still. Whether we’re innovating in the brewhouse, launching new beverages like cider and seltzer, or finding smarter, more sustainable ways to operate, we’re always building toward what’s next—without losing sight of where we came from.

We’re here to invest in our people and in our surroundings. If you take pride in your work, value teamwork over ego, and want to help shape a brand that represents Wisconsin with purpose and authenticity, you’ll feel at home here.

Get to Know The Role

This individual will be the person tasked with growing and supporting the entire Badger State brand family throughout the Southeastern corridor of WI.

Job Overview

• Visit accounts and create relationships with key local accounts in assigned territory. On-premise and off-premise sales visits required.
• Actively develop strategies based on market conditions and retailer needs creating win-win sell situations.
• Work with the key customers in trade developing and building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.
• Lead the Key Account Management program by establishing with each distributor specific accounts to gain or expand points of distribution with accounts that are identified as appropriate for the brand.
• Perform all necessary administrative duties relevant to the position (i.e., tracking reports, promotional recaps, expense reports, etc.); reconcile distributor marketing funds monthly with appropriate personnel.
• Work with, train, and motivate distributors on company brands.
• Participate in necessary trade events (industry, retail, and/or consumer) such as wholesaler conferences, trade shows, events, etc.
• Comply with all Badger State policies and procedures, ensuring that all activities are conducted within local, state, and federal laws.
• Serve as the primary point of contact for key account pricing inquiries, ensuring timely and accurate responses. 

• Analyze pricing trends, customer data, and market dynamics specific to alcohol beverage sales to recommend pricing adjustments and competitive positioning. 
• Coordinate with sales representatives to ensure accurate execution of retail planograms, programs, and pricing at key accounts.
• Collaborate with sales, finance, and operations teams to coordinate pricing structures, contract terms, and margin analysis for alcohol distribution. 
• Work closely with key accounts, including retailers and distributors, to understand their pricing expectations, address concerns, and strengthen business relationships. 
• Lead negotiations with key accounts regarding pricing, promotions, rebates, and incentive programs within the alcohol industry. 
• Assist in developing long-term pricing models to improve revenue growth, distributor relationships, and customer retention. 

Essential Responsibilities and Duties

• Building and maintaining relationships with distributors and retail partners.
• Selling new and existing brands in both on-premise and off-premise accounts.
• Calling in orders to distributors and following up to make sure beer is delivered.
• Increase shelf space and position in off-premise accounts.
• Assist in maintaining freshness standards for packaged products.

Requirements

• Positivity and willingness to be a team player is a must. Will work alongside numerous different internal departments.
• Well-rounded knowledge of beverage styles.
• Minimum of 3 years of related experience in the beverage industry.
• High level of organization and self-driven nature.
• Positive verbal and communication skills.
• Strong willingness to learn on the job and perform in stressful situations.
• Must be able to work special events which include nights, weekends, and holidays.
• Valid WI driver’s license.
• Proficiency in document creation.

Physical Demands

• Potential for extensive road hours and overnight travel as well and night and weekend work activity.
• Must be able to lift and move products up to 165 lbs.

Compensation & Benefits

• Includes incentive based commission, mileage, travel and expense reimbursement.
• RETIREMENT: 401k +Match Safe Harbor Matching Contributions.
• Enhanced Paid Parental Leave.
• Up to 21 days of PTO with tenure and paid sick leave.
• STAFF DISCOUNTS: 25% off beer and 50% off merchandise. We want you to rep the brand with pride and keep your fridge full at all times.
• FLEX SCHEDULE: and flex days for salary employees covering weekend events.
• MILESTONE BENEFITS: Travel, Beer Destination Trips, and Sabbaticals based on tenure.
• Shift beers. A good days work deserves a good beer (or cider, or seltzer).

*Please note that applications are reviewed on a rolling basis. An immediate response does not mean we have not received or rejected your application! Our team does its best to review and reach out in a timely manner. No response may indicate requirements have not been met via resume' supplied.

Salary

$55,000 - $70,000 per year