Retail Execution Manager - Texas

This position is responsible for driving sales growth and ensuring the successful implementation and execution of retail programs within off-premise chain grocery, convenience stores, and key on-premise Points of Distribution. The role requires building and maintaining strong relationships with key retailers, convenience channel accounts, and distributor partners to enhance retail execution, grow distribution, and maximize sales opportunities. This position works closely with distributor networks and the broader company sales team to identify and close execution gaps, develop programming opportunities, and ensure alignment with company priorities.  The successful candidate for this role will reside within the Dallas/Fort Worth area.

Essential Duties:

• Establish, cultivate, and maintain strong relationships with key retailers, convenience channel accounts (including franchise groups, corporate national accounts, regional accounts, and emerging accounts), and distributor partners
• Oversee the design and implementation of retail programs across chain grocery, convenience accounts, and high-volume outlets, ensuring consistent execution aligned with company standards and objectives
• Build relationships and call on local and regional decision-makers for convenience stores, facilitating key account meetings and driving sales opportunities
• Develop and utilize data-driven tools to identify opportunities to enhance retail execution and increase sales, and communicate these insights effectively to internal and external stakeholders
• Maintain clear and effective communication with distributors, the internal sales team, and retailer contacts regarding retail program details, execution status, and results
• Drive distributor engagement by providing support, training, and guidance to ensure retail programs and execution expectations are met, including maintaining pricing integrity
• Coordinate with frontline sales networks and distributor teams to close distribution gaps, execute mandates, and maximize retail presence
• Create, communicate, and recap programming opportunities, including ROI analysis, to ensure strategic alignment and effective execution
• Develop and maintain new business and accounts within the convenience channel, leveraging relationships and market insights to identify growth opportunities
• Other duties as assigned.

Education/ Experience/Skills:

• 3–5 years of experience in beverage industry sales, account management, or distributor management within the off-premise or convenience channel
• Prior experience in off-premise chain retail account management preferred
• Strong analytical skills with the ability to develop and interpret data-driven tools
• Proficiency with sales software and customer relationship management (CRM) systems
• Advanced computer skills, including PowerPoint and Excel
• Excellent customer service and interpersonal skills, with the ability to build and maintain strong relationships across clients, customers, distributor partners, and internal teams
• Demonstrated networking, collaboration, and effective communication skills to foster a positive and inclusive work environment
• Strong organizational and time management skills, with the ability to quickly grasp new concepts, technologies, and processes
• Ability to identify new opportunities, develop new accounts, and take ownership of tasks with minimal supervision
• Squeaky Clean Motor Vehicle Record (MVR) and ability to drive an automobile required.

Percent of Travel: Greater than 75%

Working Conditions: Sales Accounts, Home Office, Travel

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $65,000-$75,000

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.

Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.

People are at the heart of New Belgium – and always have been. We embrace our coworkers and support full and meaningful lives for them, their families, and our communities. We define wellbeing comprehensively to include economic/financial, social, environmental as well as physical health. As we’ve grown (1,300 coworkers and counting), we’ve only strengthened our investments in the people who power our business – and, in turn, they’ve strengthened their commitment to keeping our business healthy and strong.

Financial Transparency

• Open-book management for all coworkers, from the front office to the forklift.

Leading Minimum Wages

• $21 minimum wage (applies to non-tipped workers).
• CEO-to-median worker pay ratio of less than 15:1 (compared to the 268-to-1 average among large companies).

Robust Benefits Package

• We continuously assess and evolve our benefits based on feedback from coworkers, economic considerations, and industry best-practices. Information included here represents current offerings in most scenarios, although exact benefits may differ.
• Employees working 30 hours or more per week are eligible for full-time worker benefits. These benefits include things like the following:
  • We offer a full suite of more standard benefits such as living wages, fully paid medical, dental, and vision care – including same-sex partner and spousal coverage, HIV/PrEP coverage and transgender-inclusive health care – voluntary life insurance, a 401(k) match, and long- and short-term disability. In 2023, we extended our short-term disability to 100% income replacement for the first six weeks.
  • We offer many opportunities for both paid and unpaid time off, including almost three weeks of PTO in the first year of employment and more with passing years of service, 13 paid holidays, paid sabbaticals after 10, 20, and 30 years of service, paid time to vote, paid caregiver leave, paid leave for survivors of domestic abuse, and more.
  • At our Fort Collins and Comstock breweries, we operate onsite fitness centers. We also offer a $1,500 per person benefit to apply towards any wellness-related service from massage therapy to hypnosis for smoking cessation.
  • Coworkers can earn additional incentives by accessing our EAP or financial budgeting resources, participating in community service, and taking advantage of preventive health offerings. Dollars earned can be applied to wellness services, such as fitness center memberships.
  • An on-staff wellness specialist is available to provide support to all coworkers. In Comstock, a success coach is onsite once a week to connect coworkers to community resources ranging from continuing education and affordable housing to filling out applications and solving transportation challenges.
  • Our community partners include credit unions that provide financial literacy services.

A High-Involvement Culture (With a Hell of a Lot of Fun)

• Our Human Powered Governance system empowers coworkers to participate in key decisions and elevate feedback or input directly to leadership.
• In keeping with our core principle of “having a hell of a lot of fun,” we have Gear Sheds at our breweries where coworkers can borrow outdoor equipment such as snowshoes, paddleboards, tents, and more to explore the world around them.
• There’s no New Belgium without bicycles! Each coworker receives an anniversary bike after one year of service.
• After five years, coworkers are gifted a trip to Belgium in celebration of our history, where they spend a week reveling in Belgian beer culture and creating lasting memories based on our co-founder Jeff Lebesch’s, original trip that inspired him to start the company.
• After 10 years, coworkers are encouraged to rest, recharge, and fill their buckets by enjoying a six-week paid sabbatical.