Growth Marketing Coordinator

Description

WHO WE ARE

We are an entrepreneurial craft beverage company driven by taste, creativity, and disciplined execution. We move fast. We test. We measure. We improve and place high importance on brand and results. We are looking for someone with an abundance mindset, a hunger to learn, and a bias towards action. This person will help turn ideas into revenue and brand momentum.

POSITION OVERVIEW

This is not a passive coordination role. This is a growth engine role with an opportunity to advance. Email and paid media marketing will be the core revenue driver, supported by social media and events that amplify the brand and feed the funnel. You will help build a disciplined, repeatable marketing system that converts attention into sales. If you love owning outcomes, testing ideas, measuring results, and continuously improving, this role is for you.

PRIMARY RESPONSIBILITIES

EMAIL MARKETING & PAID MEDIA (Primary Revenue Driver)

Own the execution and coordination of our email marketing program from planning to reporting.

• Build and manage monthly email calendar aligned with releases, promotions, and events
• Coordinate creative assets, copy, and internal approvals
• Write compelling, conversion-focused email copy
• Segment audiences for improved targeting and performance
• Execute automated flows (welcome, abandoned cart, release reminders, etc.)
• Track and report key performance metrics:
– Revenue per send
– Open and click-through rates
– Conversion rates
– List growth and churn
• Present monthly performance insights and optimization recommendations

Manage and optimize Meta and Google paid media. 

Success is measured in revenue and growth — not just engagement.

PRODUCT LAUNCH & BEER STORY EXECUTION

Be the connector between Production, Sales, and Marketing.

• Coordinate product naming in collaboration with Marketing and Production
• Develop label and romance copy
• Manage packaging attributes and compliance steps
• Coordinate keg collars and sticker lockups with graphic designer
• Manage artwork approvals and TTB label folder organization
• Create and distribute sales assets:
– Sales sheets
– Shelf talkers
– UPC images
– Sales copy
• Coordinate website renders and product listings
• Ensure seamless launch across website, email, social, Untappd, and sales materials

SOCIAL MEDIA (Amplification Channel)

Social supports email and events — it feeds the ecosystem.

• Develop and maintain content calendar
• Write engaging, brand-consistent copy
• Skilled in design, photography, and video
• Publish content across social media channels
• Actively engage with online community
• Monitor KPIs and report performance
• Test new content formats and emerging platforms
• Identify influencer and affiliate opportunities
• Measure ROI on campaigns and collaborations

EVENTS & COMMUNITY ACTIVATION

Events are brand accelerators and content generators.

• Coordinate cross-departmental event planning and execution
• Manage event logistics, schedules, and documentation
• Support on-site execution as needed
• Ensure events drive email list growth, sales, and brand engagement
• Measure performance and apply learnings to future events

OPERATIONAL DISCIPLINE

Execution excellence matters.

• Manage timelines using project tools (Monday.com, Google Sheets, etc.)
• Coordinate creative approvals efficiently
• Reconcile and submit marketing-related invoices
• Organize sales and marketing assets for easy access
• Track metrics and communicate performance clearly

WHAT SUCCESS LOOKS LIKE (FIRST 12 MONTHS)

• Email revenue increases through segmentation, testing, and disciplined execution
• Product launches feel seamless and professional
• Social engagement improves with consistent voice and strategy
• Events generate measurable growth (email signups, revenue, community reach)
• Marketing becomes more predictable and data-driven

Requirements

WHO YOU ARE

• Entrepreneurial and proactive — you do not wait to be told what to do
• Abundance mindset — sees opportunity instead of limitation
• Curious and eager to learn
• Comfortable with data and analytics
• Willing and eager to embrace and utilize AI tools
• Strong copywriter and storyteller with a passion for social media
• Highly organized and detail-oriented
• Resourceful and solutions-focused
• Comfortable working in a fast-moving environment
• Local to Orange County, CA and able to work in-office regularly

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or commensurate experience
• Experience with email marketing platforms (Klaviyo preferred)
• Experience managing social media platforms
• Demonstrated copywriting ability
• Experience with project management tools
• Familiarity with Google Analytics and social reporting tools
• Experience in food and beverage or CPG preferred 

WHAT YOU’LL GET

• Competitive Salary
• Exceptional Benefits
• Unlimited PTO
• Passionate Co-workers & Management