Brand Ambassador - Craft Beer Sales (Myrtle Beach, Florence, Charleston & Aiken, SC)

Tidal Creek Brewhouse is hiring an experienced, full-time Brand Ambassador to grow our on- and off-premise accounts across South Carolina, starting January 2027.

Location: Based in the Grand Strand (Myrtle Beach, SC); field-based
Territory: Myrtle Beach (Grand Strand), Florence, Charleston and Aiken; may expand as we grow and add distributors
Reports to: Co-Founders
Status: Full-time; exempt, salaried (outside sales)
Start: January 2027

About the role

You will be the face of Tidal Creek in the market and own the growth of our accounts. Your primary job is selling: winning new placements, growing volume at existing accounts and working closely with our distributor partners. Most of your week is spent at customers' businesses and events, not at the brewery.

We run a structured sales program. You will follow a defined weekly rhythm of account visits, CRM logging, pre-sell tracking and reporting, and you will use AI tools every day to plan, prepare and report faster. This role suits a proven craft beer seller who likes clear targets, clear processes and the freedom to win within them.

What you'll do

Sell and grow accounts

• Visit, sell to and grow on- and off-premise accounts (bars, restaurants, bottle shops, grocery and convenience) against a weekly visit target.
• Open new accounts and expand placements: new draft handles, new package SKUs, rotations, seasonals and limited releases.
• Win back lapsed and inactive accounts using the target lists we give you.
• Pre-sell new releases and promotions ahead of distributor orders.

Partner with distributors

• Work with our distributor reps and managers on orders, pricing, inventory, programming and account follow-up.
• Do ride-withs with distributor reps, and help train their teams on Tidal Creek beers.
• Spot out-of-stocks, freshness issues and missed orders, and get them fixed.

Run events and activations

• Plan, staff and run tastings, tap takeovers, beer dinners, festivals and tournaments.
• Represent Tidal Creek professionally and sample responsibly.

Follow the process and report

• Plan each week in advance and submit the weekly plan and visit recap on time.
• Log every visit in our CRM the same day, and update the pre-sell, strategic-account and no-buy trackers.
• Report sales, placements, inventory and no-buy reasons to the co-founders, and share market and competitor intel.
• Follow TCB's SOPs, sales protocols, pricing rules and compliance requirements.

Create sales materials

• Build sell sheets, flyers, table tents and social content for accounts and events, within the TCB brand guidelines.

Must-haves

• 3–5 years of beer sales experience on behalf of a small to mid-size craft brewery, calling on on- and off-premise accounts.
• Demonstrated, measurable growth of sales accounts and volume. Be ready to share specifics: accounts opened, placements gained and volume growth in your territory.
• Thrives in a structured environment. Able to follow detailed SOPs, sales protocols and reporting routines consistently, every week.
• Computer savvy, with strong mastery of Microsoft Office (Excel, Word, Outlook, Teams), plus CRM and cloud file sharing (OneDrive/SharePoint).
• Comfortable with extensive daily use of AI tools (ideally Claude) for account research, visit prep, recaps, emails and reporting.
• Excellent verbal and written communication; confident, professional and organized.
• Strong knowledge of beer styles and the craft beer market.
• 21 or older; SC alcohol server certificate (or earned before your first day of selling).
• Valid driver's license, clean driving record, reliable insured vehicle (able to carry event gear) and a laptop.
• Able to work some evenings and weekends for events, and travel within SC.

Nice-to-haves

• Experience on the distributor side (sales rep, brand manager or similar), so you know how wholesalers think and plan.
• Front-of-house experience at a brewery taproom or tasting room.
• Graphic design skills and experience with tools such as Canva for sell sheets, flyers and social posts.
• Cicerone Certified Beer Server or higher (TCB reimburses the exam fee once you pass).
• Existing relationships with accounts and distributor teams in the Myrtle Beach, Florence, Charleston or Aiken markets.
• Experience with a CRM or sales tracking tool (for example, Ekos, Salesforce or HubSpot).

How we measure success

We set clear targets at hire and review them at 30, 60 and 90 days: 12–15 account visits per field day; monthly new placement and new account goals by territory; volume growth vs. prior year; win-backs from the target list; every visit logged in the CRM the same day; weekly plan and recap submitted on time.

Physical demands and work environment

• Drive daily to accounts and events across the territory.
• Lift and carry up to 50 lb (cases, event tents and gear); load kegs with a teammate and a hand truck.
• Stand and walk for long periods at events, including outdoors in heat, cold and rain.
• Work some evenings and weekends for events, festivals and tournaments.

Compensation and benefits

• $50,000 base salary.
• Uncapped commission: $1 per case equivalent (CE) sold to existing accounts, and $2 per CE sold to new accounts for their first 12 months (then $1 per CE). A new account is one that has never bought from us, or a win-back that hasn't bought in 12 months or more.
• $50 bonus for each new account that places a second order within 60 days.
• Commission and bonuses are paid quarterly, on the second payroll of the month after the quarter closes.
• Mileage reimbursement at the IRS standard rate.
• Cicerone exam fee reimbursed once you pass.
• Laptop support and the AI tools you need to do the job.
• Employee discounts on TCB beer, coffee and food.

About Tidal Creek Brewhouse

Tidal Creek Brewhouse is a craft brewery, coffee roaster and kitchen in the South Carolina Lowcountry. We make exceptional, approachable beer within a traditional framework, and we run a community-focused, family-friendly taproom where people relax with friends old and new.

Founded by craft lovers Adrian and Dara, Tidal Creek takes its name from the creek behind their Daniel Island home, and its fiddler crab logo from the hundreds that live along it. We bring that same care to our beer, our taproom and our on- and off-premise partners.

How to apply

Email your resume and a short note to adrian@tidalcreekbrewhouse.com covering: the breweries you have sold for, your territory, and two or three specific results (accounts opened, placements won, volume growth).

Tidal Creek Brewhouse is an equal opportunity employer. We do not discriminate on the basis of any characteristic protected by law, and we provide reasonable accommodations to qualified applicants.